Evaluation Question 5: How did you attract/address your audience?

Having a specific plan for marketing will not only give the highest effect for the film in terms of its fame to the public, it will also get the maximum audience to move to the cinema. To get a successful marketing campaign, it should cover 4 important factors: Product, Price, Promotion and Place. In terms of film and cinema advertising, I think that promotion, place and product are important as price will be determined by the cinemas and distributors. To expand the product, in this case is the film, I would use viral marketing as the decisive role. This could be done by celebrating events for the film such as talk shows with the main character in the films (Franky and Russell will be required to dress up as they are in the film). One factor that makes a campaign successful is to continuity take effect on the audience. It would take time to make the audience to take a decision to watch a film. So, the strategy for marketing for our project will be continuously small advertisements but the rate of spreading on newspaper, posters, social networks such as Facebook and MySpace will be constant. Also, the Psychotic may have his own blog on the internet just in order to make him more real. Also, we can publicize our reviews from factual comments from Facebook, YouTube (trailer/opening sequence) or MySpace in order to give a more detailed picture of the film to get attract. Perhaps, we could supply him an address on Facebook or MySpace just to get the psychotic nearer and livelier to the audiences. Also, we can advertise our trailer by selling them to technology company such as laptop, mobile phone so that they can put our trailer as samples on their phones/laptops when they try to show their customers the function of their phones/laptops i.e. laptops with bigger screen or mobile phones or iPods with their function of watching movie clips. Moreover, to promote more sales after the film is released in cinemas, we can then start the campaign on promoting DVD rentals/on sales which contains extra part or behind the scene of the film for fans and people who are unable to go to the cinema. I am also thinking of selling the props in the film i.e. the heart monitor, the visor if the success of the film becomes more than what we expected.

In terms of mise en scene, we try to attract our audiences by constructing the killing scene as horrible as possible. Also, as our main character is a teenager, this might attract more about the teenage group, who is the main target audience by exploring this theme. Also, by having cool shots from the interior such as scene of the location looks like an old dining hall but the use of the heart monitor would create tension for the audiences as they would possibly think that the girl was being kidnapped, thus this enables us to build more tension during this opening sequence which keeps the audiences on the edge of all the time from the beginning to the end of the sequence.

Beside, I am going to put sevel of these photos, which are taken from the actual film, to construct a poster. The reason why I chose those pictures is because I believe they have strong content that can actually get the attention from the audiences. Have a look at these. I think they are very effective in term of stimulate the audiences' curiousity.

I also produce my own film poster, which used several pictures I took from the actual shot. With the effect from photoshop, I thought this poster looks pretty cool and attractive to the audiences. For example, the broken wall layer I added on the girl's eyes looking up created a very sensitive tension. By having the girl's picture as the background, the audiences could understand that the victim, thus the theme, is about female. Therefore, this would attract the audiences as we have explored the typical common factors used for thriller. Below the main pictures, I used other shots from the opening sequence in order to build more depth/history on the poster to tell them more about the story. Lastly but important, I've got the actress's and actor's name on the poster. This would create the professionalism on our poster. In fact, it would be helpful to attract more audiences with the actor's/actress's names. Overall, I thought with this professional poster, this would help us to attract the audiences more.

................Created by: Thach Ta