Evaluation Question 4: Who would be the Audience for your Media Product?

Determining the target audience is an important step in the whole process of producing and releasing a film as it will save the cost (by having a specific plan for marketing to that group of target audience). According to the British Board of Film Classification (BBFC), it typifies that '18' – No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video. In “18”, the features in the film should be rated where material or treatment appears to the Board to risk harm to individuals or, through their behavior, to society – e.g. any detailed portrayal of violent or dangerous acts, or of illegal drug use, which is likely to promote the activity. The Board may also intervene with portrayals of sexual violence which might, e.g. eroticize or endorse sexual assault or the more explicit images of sexual activity – unless they can be exceptionally justified by context and the work is not a 'sex work' as defined below. For “15”, it is suitable only for 15 years and over. No one younger than 15 age may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video or DVD. No theme is prohibited, provided the treatment is appropriate to 15 year olds. I think our product is suitable for Rate 15 as no theme is prohibited, thus our theme would be explored with no problems. In addition, the violence in our project is unsuitable for people who are under age of 15 which might obsess them psychologically. “15” is the group of age that they actually control themselves and they know what they are watching. Also, if we rate “18”, this would narrow down the boundaries of target audiences thus reducing the revenue we might receive which might be lost. In conclusion, rate “15” should be our target audience as well as young adults.